1) Tell your story early and often. Make communication a cornerstone of your brand every day.
2) Make your brand story consistent across all platforms: presentations, website, advertising, marketing materials, social media.
3) Think differently about your presentation style. Study Steve Jobs, read design books, and pay attention to awe-inspiring presentations and what makes them different from the average PowerPoint show. Everyone has room to raise the bar on delivering presentations, but rising to the challenge requires a dedicated commitment to improve and an open mind.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
Showing posts with label iLessons. Show all posts
Showing posts with label iLessons. Show all posts
Tuesday, May 10, 2011
iPrinciple Seven-Master the Message
1) Watch a Steve Jobs presentation. Visit YouTube and search for "Steve Jobs+keynote."
2) Read The Presentation Secrets of Steve Jobs for a more thorough discussion of Job's communication skills.
3) Have a story to tell before opening PowerPoint or Keynote (Apple presentation software).
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Read The Presentation Secrets of Steve Jobs for a more thorough discussion of Job's communication skills.
3) Have a story to tell before opening PowerPoint or Keynote (Apple presentation software).
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple Six (continued)-Create Insanely Great Experiences
1) Look outside of your industry for ideas on how to stand out from your competitors.
2) Hire for cultural fit, and train everyone to be an expert in that "culture."
3) Have fun. Passion is contagious. If your employees aren't having fun, your customers won't be either.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Hire for cultural fit, and train everyone to be an expert in that "culture."
3) Have fun. Passion is contagious. If your employees aren't having fun, your customers won't be either.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple Six-Create Insanely Great Experiences
1) Don't move products. Enrich lives instead.
2) Carefully review each customer touch point with your brand. Take every opportunity to create a deeper, more lasting relationship with customers.
3) Visit an Apple Store whether you want to buy an Apple product or not. Take note of the store design and the customer service experience. Are their techniques you can adopt to improve the customer experience with your brand?
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Carefully review each customer touch point with your brand. Take every opportunity to create a deeper, more lasting relationship with customers.
3) Visit an Apple Store whether you want to buy an Apple product or not. Take note of the store design and the customer service experience. Are their techniques you can adopt to improve the customer experience with your brand?
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple Five (continued)-Say No to 1,000 Things
1) Ask yourself, "What is the deepest reason that people buy my product?" The answer should become your product's focus. Anything that detracts from that focus should be eliminated.
2). Review everything about your product or service from the perspective of your customer. Ask yourself, "What is the one thing our customers come to us for?". Make it easy for your customers to do or find the one right thing. Look at everything-the product, the packaging, the website, the instruction manuals, the communications. Everything. Is it cluttered and confusing or simple and elegant?
3). As a New Year's resolution-or anytime during the year-create a "stop doing" list. Cut down on the time you spend on projects or tasks that do not advance your purpose and fulfill your passion.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2). Review everything about your product or service from the perspective of your customer. Ask yourself, "What is the one thing our customers come to us for?". Make it easy for your customers to do or find the one right thing. Look at everything-the product, the packaging, the website, the instruction manuals, the communications. Everything. Is it cluttered and confusing or simple and elegant?
3). As a New Year's resolution-or anytime during the year-create a "stop doing" list. Cut down on the time you spend on projects or tasks that do not advance your purpose and fulfill your passion.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple Five- Say No to 1,000 Things
1) Do you spread yourself too thin? Focus on those areas where you excel. Delegate the rest.
2) Apply the rule of three to your task list. Spend the majority of your time on the top three things you can do today to move your company forward.
3) Start saying "no" more often. It can be incredibly liberating.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Apply the rule of three to your task list. Spend the majority of your time on the top three things you can do today to move your company forward.
3) Start saying "no" more often. It can be incredibly liberating.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple Four (continued)- Sell Dreams, Not Products
1) When it come to your customers, it's not about you; it's about them. Your customers don't care about you; they care about their dreams. They are asking themselves, "How will this product or service make my life better?" Help them fulfill their dreams and watch your sales soar.
2) Be your own focus group. No outside focus group will give you the green light to develop breakthrough innovation.
3) Listening to your customer is not as valuable as knowing your customer. Maintain a pixel-level obsession with every aspect of the customer experience.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Be your own focus group. No outside focus group will give you the green light to develop breakthrough innovation.
3) Listening to your customer is not as valuable as knowing your customer. Maintain a pixel-level obsession with every aspect of the customer experience.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple Four- Sell Dreams, Not Products
1) Commit yourself to excellence in every aspect of your business.
2) Demand excellence of others.
3) Challenge yourself and everyone on your team to make customer experience a priority.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Demand excellence of others.
3) Challenge yourself and everyone on your team to make customer experience a priority.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
Monday, May 9, 2011
iPrinciple Three (continued)- Kick Start Your Brain
1) Spend fifteen minutes a day asking questions that challenge the status quo. Instead of asking "How," use questions that begin with "Why" and "What if."
2) Seek out new experiences. If you typically read nonfiction texts, read a fiction book. If you usually choose business publications from the magazine stand, visit another category once in a while, such as home and gardening or arts and antiques. Attend conferences outside of your industry. Volunteer for local events that have nothing to do with your job. Take every opportunity to travel. Researchers have documented that the more countries a person has lived in, the more likely the person is to leverage that experience tom create innovative ideas, processes, or methods.
3) Hire outside of conventional norms. Recall what Steve Jobs said about the people who designed and marketed the original Macintosh. The team was successful because it included musicians, artists, poets, and scientists. Organizational psychologists have discovered that the most creative teams are diverse, composed of people with vastly different, but complementary, talents, skills, and experiences." pg.102
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Seek out new experiences. If you typically read nonfiction texts, read a fiction book. If you usually choose business publications from the magazine stand, visit another category once in a while, such as home and gardening or arts and antiques. Attend conferences outside of your industry. Volunteer for local events that have nothing to do with your job. Take every opportunity to travel. Researchers have documented that the more countries a person has lived in, the more likely the person is to leverage that experience tom create innovative ideas, processes, or methods.
3) Hire outside of conventional norms. Recall what Steve Jobs said about the people who designed and marketed the original Macintosh. The team was successful because it included musicians, artists, poets, and scientists. Organizational psychologists have discovered that the most creative teams are diverse, composed of people with vastly different, but complementary, talents, skills, and experiences." pg.102
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple Three-Kick-Start Your Brain
1) Use analogies or metaphors to think about a problem. By finding the similarities between two things that are unalike, your brain makes new and sometimes profound connections.
2) Leave your comfort zone from time to time. Doing so is critical form the creative process to thrive.
3) Don't live in fear of the new. Embrace change. Embrace diversity of opinion and experience.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Leave your comfort zone from time to time. Doing so is critical form the creative process to thrive.
3) Don't live in fear of the new. Embrace change. Embrace diversity of opinion and experience.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple Two (continued)- Put a Dent in the Universe
1) Give yourself permission to dream big. Create a vision for your brand that inspires you to get up every morning. Develop a noble purpose that gives your life meaning. Chances are it will inspire your team as well.
2) Put your vision to the test. Make it bold, specific, concise, and consistent. Make sure your vision fits easily in a Twitter post of 140 characters or fewer.
3) See yourself having already accomplished your vision, regardless of how far it is in the future. Passion is the fuel that gives you energy tomreach your dreams, but vision provides the map.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Put your vision to the test. Make it bold, specific, concise, and consistent. Make sure your vision fits easily in a Twitter post of 140 characters or fewer.
3) See yourself having already accomplished your vision, regardless of how far it is in the future. Passion is the fuel that gives you energy tomreach your dreams, but vision provides the map.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple Two-Put a Dent in the Universe
1) Never underestimate the power of a bold vision to move society forward.
2) Does your company or cause have a bold, specific, concise, and consistent vision that everyone on your team can internalize? If not, it's time you got one.
3) Do you know someone who has motivated others by communicating a big vision for his or her company or initiative? Pay attention to how such people incorporate that vision.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Does your company or cause have a bold, specific, concise, and consistent vision that everyone on your team can internalize? If not, it's time you got one.
3) Do you know someone who has motivated others by communicating a big vision for his or her company or initiative? Pay attention to how such people incorporate that vision.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinicple One (continued)-Do What You Love
1) Do what you love. Keep looking. Don't settle.
2) If you're an employee stuck in a job you hate, take steps today, even small ones, to find a position or company more compatible with your skills and true calling. You will never be inspired enough to create exciting innovations if you are not passionate about your role.
3) If you manage a team in a large corporation, develop intra-preneurs, giving people the time, resources, and encouragement to follow their passions and develop new ideas and, above all, the confidence to risk failure.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) If you're an employee stuck in a job you hate, take steps today, even small ones, to find a position or company more compatible with your skills and true calling. You will never be inspired enough to create exciting innovations if you are not passionate about your role.
3) If you manage a team in a large corporation, develop intra-preneurs, giving people the time, resources, and encouragement to follow their passions and develop new ideas and, above all, the confidence to risk failure.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
iPrinciple One-Do What You Love
1) What people do you know who have followed a passion? Study them. Are they coming up with unique and creative ideas? Do they seem to have more energy, enthusiasm, and excitement than others? Talk to them. You may get some insights on how they made a transition from working at something that didn't engage them to doing what they love.
2) Do you have interests outside of what you do for a living? If so, explore them. You may be surprised at how you can translate those passions into financial success.
3) Try something new this year. Take a course, read a book, or attend a conference that has nothing to do with your job.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
2) Do you have interests outside of what you do for a living? If so, explore them. You may be surprised at how you can translate those passions into financial success.
3) Try something new this year. Take a course, read a book, or attend a conference that has nothing to do with your job.
Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9
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