iPrinicple One (continued)-Do What You Love

1) Do what you love. Keep looking. Don't settle.

2) If you're an employee stuck in a job you hate, take steps today, even small ones, to find a position or company more compatible with your skills and true calling. You will never be inspired enough to create exciting innovations if you are not passionate about your role.

3) If you manage a team in a large corporation, develop intra-preneurs, giving people the time, resources, and encouragement to follow their passions and develop new ideas and, above all, the confidence to risk failure.

Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9