iPrinciple Seven-Master the Message

1) Tell your story early and often. Make communication a cornerstone of your brand every day.

2) Make your brand story consistent across all platforms: presentations, website, advertising, marketing materials, social media.

3) Think differently about your presentation style. Study Steve Jobs, read design books, and pay attention to awe-inspiring presentations and what makes them different from the average PowerPoint show. Everyone has room to raise the bar on delivering presentations, but rising to the challenge requires a dedicated commitment to improve and an open mind.

Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9