iPrinciple Six (continued)-Create Insanely Great Experiences

1) Look outside of your industry for ideas on how to stand out from your competitors.

2) Hire for cultural fit, and train everyone to be an expert in that "culture."

3) Have fun. Passion is contagious. If your employees aren't having fun, your customers won't be either.

Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9