iPrinciple Six-Create Insanely Great Experiences

1) Don't move products. Enrich lives instead.

2) Carefully review each customer touch point with your brand. Take every opportunity to create a deeper, more lasting relationship with customers.

3) Visit an Apple Store whether you want to buy an Apple product or not. Take note of the store design and the customer service experience. Are their techniques you can adopt to improve the customer experience with your brand?

Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9