What's surprising about the subconscious is that it not only makes decisions for us, but often prefers less information than more. In an era when data mining has been heralded as the future of decision making, it comes as a surprise that the mind often thinks best with less. But it does. People frequently make better decisions with less information.
-Taken from Ten Steps Ahead By Erik Calonius
Thursday, August 11, 2011
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