iPrinciple Two (continued)- Put a Dent in the Universe

1) Give yourself permission to dream big. Create a vision for your brand that inspires you to get up every morning. Develop a noble purpose that gives your life meaning. Chances are it will inspire your team as well.

2) Put your vision to the test. Make it bold, specific, concise, and consistent. Make sure your vision fits easily in a Twitter post of 140 characters or fewer.

3) See yourself having already accomplished your vision, regardless of how far it is in the future. Passion is the fuel that gives you energy tomreach your dreams, but vision provides the map.

Taken from "The Innovation Secrets of Steve Jobs", ISBN: 978-0-07-174875-9